38 Best Makeup Products, According to Vogue Editors (2025)

Let’s be real here: I love a lot of the best makeup products. Having such a robust, ever-evolving beauty marketplace means that great products launch regularly—which I’d say is both a pro and a con. The positive side being, of course, there are dozens of excellent cosmetics to enjoy at a variety of price points and ingredient-conscious levels—taking inspiration from global makeup philosophies and your favorite makeup tastemakers. And the con? Whittling down such an impressive category into a list for you today. Seriously, spotlighting the best makeup products of 2024 is quite the feat—and not just from a beauty editor’s POV. So, to help out a bit, I turned to my trusted Vogue colleagues—editors, writers, and creatives who put out some incredible work and always look good doing it. Maybe I’m selfishly asking them for their secrets (hoping to steal a beauty tip or two), but at least I’m sharing their picks with you in the process right? Read on to learn more.

Vogue’s Favorite Makeup Products

Westman Atelier Eye Want You Mascara

Westman Atelier

Eye Want You Mascara

For a while, I stopped wearingmascaraaltogether because I always felt it looked too heavy and unnatural. That was until I was recommended to ditch the inky jet black pigments for softer brown instead. I have since reintroduced that step in my makeup routine for nights out and special occasions for an understated yet still enhanced lash look. —Madeline Fass, senior shopping market editor

Thick, fluttery, Bambi-like lashes aren’t for me. I much prefer a clean sweep of mascara. Westman Atelier’s coats just enough to lift, separate, and subtly curl. I’ll usually do a few coats when I want more emphasis, the black wears quite light, so it’s buildable. —Talia Abbas, senior shopping editor

Rhode Pocket Blush

Rhode

Pocket Blush

Ever since Margaux Anbouba told me to try the Rhode pocket blush I’ve been swiping it across my cheeks every morning, it doesn’t actually fit in a pocket but it does fit in a pocketbook and I keep it with me often. —Chloe Malle, editor of Vogue.com

This year I fell (back) in love with blush thanks to Rhode’s pocket blush in Toasted Teddy. It’s turned into the multi-purpose stick I throw into my bag and use for anything and everything, from adding some glow to my cheeks to a little bit of color to my lips. —Taylor Lashley, social media manager

Glossier Stretch Fluid Foundation

Glossier

Stretch Fluid Foundation

Glossier’s Stretch Fluid Foundation is wildly underrated. In expected Glossier fashion, this achieves a natural luminousity without being overly dewy; due in part to its 89% skincare ingredient composition: squalane, glycerin, wild rose berry, plankton extract, and amino acids to name a few. It’s a true light coverage foundation, buildable to medium if you’d like, that feels undetectable on the skin. My go-to when I want that tinted gel cream sort of wear. —Kiana Murden, senior beauty shopping writer

Chanel Ombre Première Laque Longwear Liquid Eyeshadow

Chanel

Ombre Première Laque Longwear Liquid Eyeshadow

Powders intimidate me, but I love a lustrous metallic liquid for the evening. In quartz rose, Chanel’s take imparts a light shimmer that can be patted easily with fingertips for a soft-focus effect. I have the gold (#22) as well. —Talia Abbas, senior shopping editor

Augustinus Bader x Sofia Coppola Tinted Lip Balm Trio

Augustinus Bader

x Sofia Coppola Tinted Lip Balm Trio

Ever since Ardenintroduced me to the Sofia Coppolax AugustinusBader lip balms, I have been utterly obsessed. I think I now have one in every purse. They feel like a dream, and are, just the perfect trio of shades. My two-year-old daughter stole one and painted her face with it; she knows a good thing when she finds it. I’m convinced there isn't a better balm out there—and who doesn’t want to copy a lip color from Sofia Coppola? —Chloe Schama, senior editor

Byredo Ultra Definer Brow Pencil

Byredo

Ultra Definer Brow Pencil

Byredo’s newest venture into beauty isn’t just fluff with chic packaging. In fact, I used the Ultra Definer Brow pencil in slate to create hyper-realistic extra bushy brows for my Liam Gallagher costume—now knowing that it can pass the text for faking my brows look 4xs bigger than they are with the micro thin pencil, it’s a no brainer to continue to use this product.—Concetta Ciarlo, beauty commerce writer

Gucci Rouge à Lèvres Mat Matte Lipstick

Gucci

Rouge à Lèvres Mat Matte Lipstick in 500 Odalie Red

Consider this the umpteenth time I’ve waxed poetic on this Gucci lipstick, but it’s the only shade of lipstick I wear, and I want to never stop wearing it. Swipe it on for the perfect red-red—no bluish undertones here! —Lilah Ramzi, editor

Merit Flush Balm

Merit’s Flush Balm cream blush (in the shade Cheeky) is my favorite quick yet effective makeup product. When I’m in a rush, I simply swipe it across my cheeks and nose, blend it with my fingers, and run out the door. It effortlessly brightens any makeup look and lasts all day long! —Alexandra Ditch, associate commerce producter

Kosas Cloud Set Setting Powder

Kosas

Cloud Set Setting Powder

A good setting powder is a must if you want that filtered, airbrushed finish. As this is my desired finish on most occasions, I’d say I love setting powder more than the average person. Few have impressed me as much as the Kosas Cloud Set. I was initially intrigued by its clean composition, but it’s maintained a lasting spot on my vanity (seriously. I broke the lid off of it, and leave it open, on display at all times) because it diffuses and blurs without weightiness or cakiness, particularly under the eye. Use it on its own as a setting powder or atop a loose powder. —Kiana Murden, senior beauty shopping writer

Saie Slip Tint Radiant Concealer

Saie

Slip Tint Radiant Concealer

I am a tried and true “no makeup” makeup girl and as of late, Saie’s Slip Tint Radiant concealer is one of the only products I put on my face before I step out for the day. I hate the feeling of having too much product on and this concealer is lightweight but has amazing coverage and doesn't feel cake-y after a long day in the office or a night out. —Taylor Lashley, social media manager

L’Oréal Telescopic Original Lengthening Mascara

L'Oréal

Telescopic Original Lengthening Mascara

How is it that a $9 mascara is so good. As someone who has worked adjacent to beauty editors for going on a decade, I have had access to some of the most expensive wands out there. And the one that has remained a staple? ThishumbleL'Oréal Paris Telescopic Original Lengthening Mascara. Some people don't leave the house with SPF; I don't leave without mascara. As a makeup artist once told me, you get more from an inexpensive mascara that you change often than an expensive one you keep too long. Wise words. —Chloe Schama, senior editor

Westman Atelier Face Trace Contour Stick

Westman Atelier

Face Trace Contour Stick

Westman Atelier's Face Trace Contour Stick understood the assignment of an ashy base for a naturally sculpted look rather than a glowing bronze (and I have a round baby face, so I'm definitely looking to sculpt out my cheekbones). As a tip for my fellow round face girlies—apply this to the high points of your cheek and blend up for best application. —Concetta Ciarlo, beauty commerce writer

Maybelline Lash Sensational Sky High Mascara

Maybelline

Lash Sensational Sky High Washable Mascara

I switched over to tubing mascara a little over a year ago and I'm never going back. I have yet to find a product as effective as Maybelline's Sky High mascara. The fact that it's budget-friendly just happens to be a great bonus! —Hannah Jackson, fashion writer

Dr. Jart+Cicapair Tiger Grass Color Correcting Treatment SPF 30

Cicapair Tiger Grass Color Correcting Treatment SPF 30

Since I have rosacea, I try to limit what I put on my face. I've all but ditched foundation since I started using Dr. Jart+'s color corrector. I especially love that it has SPF built in, so I know I'm getting sun protection, too. —Hannah Jackson, fashion writer

Saie Slip Tint

Saie

Slip Tint Tinted Moisturizer

I rarely step outside without the Saie Slip Tint on. Not only is it SPF 35, but the coverage is so buildable that it's perfect for every occasion from a Saturday morning stroll to a wedding. —Florence O'Connor, associate content manager

Hourglass Phantom Volumizing Glossy Lip Balm

Hourglass

Phantom Volumizing Glossy Lip Balm

Nothing makes me feel more glamorous than the Hourglass Phantom Volumizing Glossy Lip Balm—it’s glossy, pigmented, and lasts all night long! —Florence O'Connor, associate content manager

38 Best Makeup Products, According to Vogue Editors (2025)
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